Beer Pioneers



Jay Sheveck, producer/director

Jay is a beer enthusiast who has worked professionally in the film industry since 1987. His credits in the camera department include television shows like Glee, American Horror Story, For All Mankind and Lethal Weapon and features such as Bedtime Stories, Ready Player One, and the Academy Award® winner, The Artist. In terms of beer, Jay’s articles covering the brewing industry have been published by numerous publications, including Celebrator Beer News, Brewing News and American Brewer magazine. In 2007, he authored and published the guidebook, “The Beer Guppy’s Guide to Southern California.”

John Frontuto, dir. of photog.

John is an avid homebrewer and is studying to be a certified wine sommelier. He has filmed, produced, directed and edited broadcast television productions, government videos, infomercials, commercials and documentary films for more than thirty years. His work has aired on network and cable television, as well as PBS. John has been an integral part of Beer Pioneers since the beginning. He lives in Rochester, New York.

Darren Ayres, d.p. & editor

Darren is an award-winning editor at Add Edit in Los Angeles, California. He has worked on numerous productions in genres that run the gamut. Darren recently co-produced the feature length documentary Palisades Parade, and is currently directing an untitled cancer documentary. Darren came on board Beer Pioneers very early on, back in 1997!

The Production

Director Jay Sheveck, along with Cinematographers John Frontuto and Darren Ayres, interviewed many of the early pioneers and revisited dozens of historic breweries and events that helped shape the modern day craft brewing industry. In all, they filmed over 160 interviews and 600-plus hours of footage on broadcast-quality Betacam during the 1990s and in HD after 2000 (a 24-plus year project). Archival photos, films and breweriana compliment the narrative, shedding even more light upon the earliest days.

Beer Pioneers reveals the behind-the-scenes story of the Craft Brewing Revolution unlike anyone has before. The 150-minute theatrical version of the documentary will debut on the film festival circuit in 2020 and release afterward in a serial format via digital streaming. A four-hour director's cut will be released on DVD.

Produced by Beer Guppy Multimedia (Burbank, Calif.) 2007-2015
Originally Produced by Earthbound Entertainment, Inc. (Rochester, NY) 1994-2002
Additional Production Assistance:


Vicki Ann Sheveck, Joseph J. Sheveck, Dorinda Sheveck, Joel Sheveck, Ed Falk, Tom Schweickart, Christopher Laibinis, Matthew Berning, Randy Williamson, Marc Flamm, Matthew Hartenstein, Augustus Bechtold, Tim Tuchrello, Ray Ramos, Scott Sawyer and Jeffrey Mazzotti.

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